Category: Social Media
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How to Calculate Facebook Engagement Rate?
Do you want to know if your Facebook content is actually making an impact? Your engagement rate for Facebook tells you exactly that. It measures how much your audience interacts with your posts compared to your follower count. The formula is simple, and the insights are powerful. Let’s break it down.
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How to Track Purchases on Facebook Ads?
If you’re running Facebook ads to sell products or services, knowing whether those ads are driving sales is super important. It’s not enough to just get clicks or likes; you need to see how many people are purchasing after clicking your ad.
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How to Check Impressions on Twitter (X) in 2025?
Impressions are one of the key Twitter metrics for evaluating content performance, making them essential for anyone serious about growing on X. Understanding how to check impressions on Twitter is crucial for evaluating your tweet performance and refining your content strategy. It’s one of the most foundational steps you can take when you check your…
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What Is Instagram Reach & Why It’s the Metric You Can’t Ignore
Instagram is a marketing giant with 1 billion monthly active users, especially popular among 18–29-year-olds, nearly two-thirds of whom use the platform. With 80% of accounts following a business and 2 million advertisers competing each month, understanding how your content reaches your audience is more important than ever. This is where Instagram Reach plays a…
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Facebook Reach vs Impressions: What’s the Real Difference?
If you’re a marketer trying to make sense of your Facebook results, you’ve probably come across the terms reach and impressions more times than you can count. They sound similar, but understanding how they differ can change the way you look at your campaigns. In this blog, we will dive into what reach and impressions…
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Click Rates Decoded: What Is a Good CTR for Facebook Ads?
If you’re running Facebook ads, you’ve probably come across the term CTR or Click-Through Rate. But what does it mean, and how do you know if your CTR is good or not? In simple terms, CTR shows how many people clicked on your ad after seeing it. In this blog, we’ll explain what a good…
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15 Best Facebook Analytics Tools 2025
Summary for the Blog Facebook analytics tools are crucial for understanding audience and tracking performance. The blog lists 15 best Facebook Analytics Tools for 2025, including ViewMetrics, Sprout Social, Hootsuite, and Buffer Analyze. Key features to look for in a tool include tracking relevant metrics, an easy-to-use dashboard, hassle-free report export, and multi-platform support. ViewMetrics…
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15 Best Instagram Analytics Tools for 2025
Summary for the Blog Instagram analytics tools are crucial for understanding content performance, audience engagement, and tracking key performance indicators (KPIs) like followers, reach, and engagement. The blog lists 15 top Instagram analytics tools, including ViewMetrics, SocialPilot, Social Status, Sprout Social, Iconosquare, ContentStudio, Hootsuite, Keyhole, Metricool, Emplifi, Sendible, Instagram Insights (built-in), Agorapulse, Bitly, and Pallyy.…
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How to Export Data from LinkedIn Analytics to Excel?
If you’re using LinkedIn to grow your presence or promote your business, keeping track of your performance is really important. That’s where LinkedIn analytics come in. These insights help you understand what’s working, what’s not, and how people are engaging with your content. While LinkedIn gives you basic analytics through its platform, exporting this data…
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Instagram Engagement Rate: How to Measure and Improve Interaction
Summary for the Blog Instagram engagement rate measures how much your audience interacts with your content (likes, comments, saves, shares) compared to how many people saw it. To calculate Profile Engagement Rate: Divide total interactions (likes, comments, shares) by total followers, then multiply by 100. A good engagement rate is generally between 1% and 5%,…