How to Install Tag Manager on BigCommerce?

If you want accurate tracking, cleaner analytics, and full control over your marketing tags, installing Google Tag Manager (GTM) on your BigCommerce store is one of the smartest things you can do. BigCommerce already gives you a robust eCommerce foundation — combining it with GTM unlocks deeper insights, easier tracking setups, and improved marketing performance.

In this guide, you’ll learn exactly how to install Google Tag Manager on BigCommerce.

How to Install Google Tag Manager on BigCommerce?

Installing Tag Manager on BigCommerce isn’t a challenging task when done the right way. Below are a few steps you need to follow to get started:

Step 1: Start by heading over to Google Tag Manager (GTM). Log in and set up a new container specifically for your BigCommerce store.

Step 2: Once you’re in, locate the GTM code snippet, including a header and a body code. Copy both.

Step 3: Now, log in to your BigCommerce account, head to the “Storefront” section on your dashboard, and select “Script Manager.”

Step 4: In the Script Manager, click on “Create a Script.” Give it a name that will help you remember what it’s for (like “GTM – Google Tag Manager”). Set the script type to “Head” to ensure it loads at the top of each page.

 

Step 5: Choose “All Pages” to apply it site-wide, and select “Analytics” as the script category to categorize it properly.

Step 6: Paste the GTM header code into the field provided in Script Manager (ensure Script Type is set to “Script”). Click “Save” to lock in your changes.

 

Step 7: Go back to Google Tag Manager, click “Submit,” then “Publish” to finalize and activate GTM on your store.

Step 8: To confirm everything is working smoothly, grab your store’s URL, return to GTM, and enter “Preview” mode. Paste your store URL here to test the connection.

Step 9: This step is optional. For an extra check, use the Google Tag Assistant Chrome extension. It’ll let you know if the GTM integration is successful and confirm that your tags are firing as expected.

Apart from installing Google Tag Manager in BigCommerce, if you want to elevate your marketing game by integrating GTM with Webflow, you can also do that and streamline the tracking process of your marketing strategies.

For a quick overview of how to set up Google Tag Manager in Webflow, take a look at our blog post on installing GTM in Webflow. At the end of the post, we’ve included a helpful section that walks you through the setup process step-by-step.

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Why is it Important to Install GTM in BigCommerce?

• Easier Tag Management: GTM lets you add, edit, or remove tracking codes without changing your site’s code manually.

• Supports Multiple Tracking Tools: Easily deploy tags for Google Analytics, Facebook Pixel, and other marketing platforms.

• Accurate Tracking: Helps you track customer actions, conversions, and user behavior with precision.

• Deeper Customer Insights: Gives you a better understanding of how visitors interact with your store.
• Improved Marketing Performance: With accurate data, you can optimize campaigns and boost your store’s growth and sales.

Conclusion

We hope this comprehensive guide on how to install Tag Manager on BigCommerce was helpful. You don’t need to know major coding to be able to do it if you follow the above steps carefully!

Use ViewMetrics Dashboard to effortlessly track and analyze your marketing data.

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Frequently Asked Questions About Installing Tag Manager on BigCommerce?

Do I need coding skills to install Tag Manager on BigCommerce?

No, you don’t need extensive coding knowledge to install Tag Manager on BigCommerce. Although basic JavaScript and HTML understanding is the cherry on the cake, you will easily be able to integrate Tag Manager in BigCommerce as it is simple.

Can I use Tag Manager for eCommerce tracking in BigCommerce?

Yes, GTM can be set up to track eCommerce activities on BigCommerce. You can create tags to monitor key customer actions—like viewing products, making purchases, and even abandoning carts—offering valuable insights into how shoppers are engaging with your store.

How do I verify that Tag Manager is installed correctly?

To confirm your Tag Manager setup, try using the Google Tag Assistant Chrome extension or the Preview Mode in Google Tag Manager. Both tools let you check that your tags are firing as they should and that your data is successfully reaching your analytics platform.

What if I encounter issues while installing Tag Manager?

If you’re facing any issues, double-check that the container code was copied and pasted correctly—watch for any misplaced tags or typos. For further help, you can always refer to the Google Tag Manager documentation or contact BigCommerce support for guidance.