Category: Social Media
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How To Check Twitter Analytics (Now X)?
In today’s digital world, posting on Twitter (now called X) is just the first step. To really grow your account or improve your content, you need to understand how your tweets are doing. This is why Twitter Analytics is very important to understand. Whether you are a business owner, a content creator, or a marketer,…
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How Tracking Instagram KPIs Help You Unlocking Success
Did you know that 2 billion users are active on Instagram in 2025? This social media platform has emerged as a guiding light for companies, influencers, and marketers to establish a strong online presence. However, constantly tracking your Instagram KPI or key performance indicators is instrumental in making your Instagram marketing campaign a success! These…
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Master LinkedIn KPIs for Maximum Engagement and Growth!
Nearly all business professionals have a LinkedIn page these days. With more than 1 billion professionals in 200 countries and regions, LinkedIn has developed into one of the top platforms for B2B content marketing. Thus, it is not only beneficial but also essential to run a LinkedIn marketing campaign to have a strong online brand…
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Facebook KPIs: A Guide to Track Your Success
Summary for the Blog Facebook KPIs (Key Performance Indicators) are essential for measuring the success of your social media marketing efforts. The KPIs are categorized into Organic KPIs (unpaid posts) and Facebook Ads KPIs (paid campaigns). Key metrics to track include follower count, impressions, reach, and audience growth rate. Tracking these KPIs helps you optimize…
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How Brands Can Leverage Social Media Listening to Win Customer Advocacy
Social media listening is all about keeping track of online conversations related to your brand or industry. It goes beyond just reading comments or mentions—it’s about analyzing what people are saying, spotting trends, and using that information to improve your business.
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What’s Hot on Instagram in 2025? The Must-Know Trends for Success
Summary for the Blog Video is still king: Reels and other video content continue to dominate, outperforming photos and carousels in reach and shares. Longer-form videos (60-90 seconds) are especially effective. User-Generated Content (UGC) is crucial: Brands can build trust and authenticity by encouraging and sharing content created by their users. AI is a powerful…
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Facebook Ads Dos and Don’ts
Some people think Facebook is a dying social network. In a sense, it is…
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Ways to Maintain Good Social Media Etiquette for Your Business
Imagine this. You post something on your business page, expecting likes and engagement, but instead, a small mistake turns into a flood of negative comments. Or maybe you send a quick reply to a customer without thinking it through, and suddenly, your brand looks unprofessional. Social media is powerful, but one wrong move can hurt…
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Organic vs. Inorganic Marketing Strategy : Which Works Best for You?
Summary for the Blog Organic marketing uses unpaid methods like SEO, content creation, and social media engagement to attract customers. It builds trust and provides stable, long-term growth but is a slower process. Inorganic marketing uses paid methods such as PPC and social media ads for quick results and instant visibility. It requires a budget,…
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Twitter Metrics: 13 KPIs You Need to Track for Better Results
In today’s digital world, Twitter is one of the go-to platforms for businesses to engage with customers, share updates, and build a brand presence. With its fast-paced nature and wide reach, it offers a unique opportunity to connect with audiences in real time. But just posting tweets isn’t enough—you need to track how well your…