Category: Social Media
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What Is Instagram Reach & Why It’s the Metric You Can’t Ignore
Instagram is a marketing giant with 1 billion monthly active users, especially popular among 18–29-year-olds, nearly two-thirds of whom use the platform. With 80% of accounts following a business and 2 million advertisers competing each month, understanding how your content reaches your audience is more important than ever. This is where Instagram Reach plays a…
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Facebook Reach vs Impressions: What’s the Real Difference?
If you’re a marketer trying to make sense of your Facebook results, you’ve probably come across the terms reach and impressions more times than you can count. They sound similar, but understanding how they differ can change the way you look at your campaigns. In this blog, we will dive into what reach and impressions…
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Click Rates Decoded: What Is a Good CTR for Facebook Ads?
If you’re running Facebook ads, you’ve probably come across the term CTR or Click-Through Rate. But what does it mean, and how do you know if your CTR is good or not? In simple terms, CTR shows how many people clicked on your ad after seeing it. In this blog, we’ll explain what a good…
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15 Best Facebook Analytics Tools 2025
If you want your brand to stand out on Facebook, understanding your audience and tracking your performance is a must. Facebook analytics tools give you clear insights into how your posts, ads, and stories are doing. They help you see what grabs attention, what drives engagement, and where you can improve. In this blog, we’ll…
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15 Best Instagram Analytics Tools for 2025
If you’re serious about growing on Instagram in 2025, you can’t just post and hope for the best. You need to understand what’s working, what’s not, and how your audience is engaging with your content. That’s where Instagram analytics tools come in. These tools help you track Instagram KPIs such as your followers, reach, engagement,…
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How to Export Data from LinkedIn Analytics to Excel?
If you’re using LinkedIn to grow your presence or promote your business, keeping track of your performance is really important. That’s where LinkedIn analytics come in. These insights help you understand what’s working, what’s not, and how people are engaging with your content. While LinkedIn gives you basic analytics through its platform, exporting this data…
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Instagram Engagement Rate: How to Measure and Improve Interaction
If you post on Instagram for your business or clients, just getting likes isn’t enough. You need to know how well your content is actually connecting with people, and that’s why understanding how to calculate engagement rate on Instagram is important. It tells you how many people are liking, commenting, saving, or sharing your posts…
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How To Check Twitter Analytics (Now X)?
In today’s digital world, posting on Twitter (now called X) is just the first step. To really grow your account or improve your content, you need to understand how your tweets are doing. This is why Twitter Analytics is very important to understand. Whether you are a business owner, a content creator, or a marketer,…
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How Tracking Instagram KPIs Help You Unlocking Success
Did you know that 2 billion users are active on Instagram in 2025? This social media platform has emerged as a guiding light for companies, influencers, and marketers to establish a strong online presence. However, constantly tracking your Instagram KPI or key performance indicators is instrumental in making your Instagram marketing campaign a success! These…
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Master LinkedIn KPIs for Maximum Engagement and Growth!
Nearly all business professionals have a LinkedIn page these days. With more than 1 billion professionals in 200 countries and regions, LinkedIn has developed into one of the top platforms for B2B content marketing. Thus, it is not only beneficial but also essential to run a LinkedIn marketing campaign to have a strong online brand…