Category: Social Media
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How Brands Can Leverage Social Media Listening to Win Customer Advocacy
Social media listening is all about keeping track of online conversations related to your brand or industry. It goes beyond just reading comments or mentions—it’s about analyzing what people are saying, spotting trends, and using that information to improve your business.
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What’s Hot on Instagram in 2025? The Must-Know Trends for Success
Struggling to keep up with Instagram? You’re not alone. With over 2.4 billion active users, the platform is packed with opportunities to grow your brand, connect with your audience, and stay ahead in the digital space. But let’s be real—staying relevant isn’t easy. One moment, a trend is everywhere, and the next, it’s buried under…
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Facebook Ads Dos and Don’ts
Some people think Facebook is a dying social network. In a sense, it is…
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Ways to Maintain Good Social Media Etiquette for Your Business
Imagine this. You post something on your business page, expecting likes and engagement, but instead, a small mistake turns into a flood of negative comments. Or maybe you send a quick reply to a customer without thinking it through, and suddenly, your brand looks unprofessional. Social media is powerful, but one wrong move can hurt…
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Organic vs. Inorganic Marketing Strategy : Which Works Best for You?
Businesses grow in two main ways: organic and inorganic expansion. Each approach has its own benefits and challenges, and choosing the right one depends on the company’s size, resources, and goals. Larger companies with bigger budgets often use inorganic growth strategies, such as mergers or acquisitions, especially in industries where competition is high. On the…
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Essential Twitter KPIs You Need to Track for Better Results
In today’s digital world, Twitter is one of the go-to platforms for businesses to engage with customers, share updates, and build a brand presence. With its fast-paced nature and wide reach, it offers a unique opportunity to connect with audiences in real time. But just posting tweets isn’t enough—you need to track how well your…
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21 Social Media KPIs You Should Track
Discover key social media KPIs to help you grow, increase engagement, and track performance across platforms like Facebook, Instagram, etc.
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What Are Impressions on LinkedIn: A Comprehensive Guide
Discover how to increase your visibility on LinkedIn by understanding impressions and using proven strategies to boost your presence.
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Tips for Creating a Good Twitter Post
Last week I talked about creating a good post on Facebook, now it’s time for a few tips for creating good Twitter post…
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Best YouTube Marketing Tips to Improve Engagement & Growth
Even if you are not a YouTube content creator, a knowledge of how best to promote any YouTube content you may have is…