Category: PPC
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16 Best PPC Reporting Tools in 2025 for Agencies & Marketers
Tracking ad performance across Google, Meta, LinkedIn, and other platforms can get overwhelming fast. Between downloading CSVs and building client decks, reporting can eat up hours every week. That’s where PPC reporting tools come in!
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Best PPC KPIs to Measure the Success of Your Paid Campaign
Key Takeaways: Best PPC KPIs PPC KPIs tell you how well your ads perform across clicks, costs, and conversions. The top KPIs for PPC include CTR, CPC, CPA, ROAS, and LTV. Tracking these important PPC campaign KPIs helps you improve efficiency and ROI. Use ViewMetrics to visualize, automate, and integrate your performance data in real-time.…
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Facebook Ads Dos and Don’ts
Some people think Facebook is a dying social network. In a sense, it is…
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The SEM Tracking Blueprint: Focusing on Business Development
What is SEM tracking and how what are its benefits? Read this insightful guide for your understanding.
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5 Powerful Paid Marketing Tips
Last week, we went over organic marketing tips. Now, it’s time to learn what you can do with a little disposable income…
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How to Conduct A/B Tests on Facebook for Maximum Impact?
A/B testing can be like a science experiment. Read on to learn how to win the science fair!
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Google Advertising Tips
Google Advertising is a PPC method of marketing, where you, the marketer, pay per click or per impression for ads you create.
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How to design successful Landing Pages
Think of landing pages as the first impression a customer has of your site. They likely would have clicked on a link that…