Category: marketing

The customer journey is the path people take when interacting with your brand, from the moment they first hear about it to when they become loyal supporters. Understanding this journey helps businesses see how customers engage with their brand at different stages, making it easier to improve their overall experience.

Ad hoc reporting offers a flexible way to generate customized reports tailored to specific business needs. It enables quick decision-making by providing actionable insights. This method is widely used across industries like marketing, healthcare, finance, and retail, addressing unique challenges while delivering real-time, data-driven solutions for enhanced performance and strategic planning.

Learn how to set up Google Tag Manager on your BigCommerce store with this straightforward guide. Easily manage tags, track user interactions, and improve your website’s performance in just a few simple steps.

Learn how to install Google Tag Manager (GTM) in Webflow with this easy-to-follow guide. Discover the benefits of using GTM, including simplified tag management, faster website performance, and better tracking of user interactions without needing to edit code.

The explosion of digital marketing has brought a massive influx of complex data, which, while valuable, can be overwhelming for brands. With technology gathering vast amounts of information, businesses often struggle to make sense of it. A clear analytics strategy is essential to manage this data effectively and make informed decisions. Marketing mix modeling, for…

What if you could automate the repetitive and time-consuming tasks in your marketing process? With AI, that’s now a reality. Machine learning has already transformed industries like banking and healthcare, and now it’s helping businesses of all sizes enhance their marketing efforts. We can turn user data into valuable insights, making smarter decisions in lead…

Tracking form submissions in Google Analytics 4 (GA4) is a smart way to keep an eye on how your website is performing and how users are interacting with your forms. Whether you’re tracking contact forms, sign-ups, or lead generation forms, knowing how well these forms are converting can help you make better decisions for your…

Running Quarterly Business Reviews (QBRs) that focus on your customers while also driving product growth can be challenging. But don’t worry—we’ve got you covered with the key strategies and tips to help you craft your own. In this guide, we’ll break down the most important elements of an effective QBR and share practical insights to…

As a marketing professional, you must be aware that not all marketing metrics matter the most for business growth. While some do and some don’t, the Marketing Efficiency Ratio (MER) falls in the former. But what is it, and how to calculate MER? Read this blog to learn more!

In today’s time, staying ahead of the competition can’t really mean just great products or services. Businesses must understand their market, customers, and competitors to thrive. Market intelligence comes in right here. It is the process of gathering, analyzing, and interpreting information about the external market environment that helps businesses make informed decisions. It involves…