Category: Marketing
-
20 Amazing Email Marketing Tips to Boost Engagement & Sales!
Email is alive and well, so how can you use it as an effective marketing channel?
-
How Brands Can Leverage Social Media Listening to Win Customer Advocacy
Social media listening is all about keeping track of online conversations related to your brand or industry. It goes beyond just reading comments or mentions—it’s about analyzing what people are saying, spotting trends, and using that information to improve your business.
-
What’s Hot on Instagram in 2025? The Must-Know Trends for Success
Struggling to keep up with Instagram? You’re not alone. With over 2.4 billion active users, the platform is packed with opportunities to grow your brand, connect with your audience, and stay ahead in the digital space. But let’s be real—staying relevant isn’t easy. One moment, a trend is everywhere, and the next, it’s buried under…
-
Different Newsletter Ideas: What Is It and Why Is It?
Newsletters are a great way to keep in touch with your subscribers on a regular basis. Whether your subscribers are…
-
Facebook Ads Dos and Don’ts
Some people think Facebook is a dying social network. In a sense, it is…
-
Ways to Maintain Good Social Media Etiquette for Your Business
Imagine this. You post something on your business page, expecting likes and engagement, but instead, a small mistake turns into a flood of negative comments. Or maybe you send a quick reply to a customer without thinking it through, and suddenly, your brand looks unprofessional. Social media is powerful, but one wrong move can hurt…
-
Organic vs. Inorganic Marketing Strategy : Which Works Best for You?
Businesses grow in two main ways: organic and inorganic expansion. Each approach has its own benefits and challenges, and choosing the right one depends on the company’s size, resources, and goals. Larger companies with bigger budgets often use inorganic growth strategies, such as mergers or acquisitions, especially in industries where competition is high. On the…
-
Master the Top-of-Funnel Marketing with Our Ultimate Guide
When it comes to marketing, the marketing funnel is your roadmap that guides potential customers from the first spark of interest to conversion. At the top, the focus is on creating awareness and grabbing attention. It’s all about making that first impression count. In this blog, we’ll zoom in on top-of-funnel marketing and why it’s…
-
From Views to Value: Mastering the Impression to Conversion Percentage
If you want to understand how advertising works you need to understand how impressions turn into outcomes is important. You need to know the impression to Conversion Percentage (Imp Cvr). This is what bridges the gap between your visibility and results. It gives you a lens to evaluate how your campaign has performed. Let’s understand…
-
Full-Funnel Marketing – Your Go-To Guide to Ace
Despite full-funnel marketing being an impactful player, many marketers still underestimate its importance. If you don’t want to be one of them, keep reading this comprehensive guide to ace your full-funnel marketing game! What is Full-Funnel Marketing? Full-funnel marketing covers the customer journey across all stages, consisting of top, middle, and bottom. The purpose of…