Category: KPI and Metrics

It’s easy to get caught up in numbers that look great but don’t tell you the full story. We’ve all been there—excited by big social media follower counts or page views, thinking they reflect success. But here’s the thing: not all metrics are as helpful as they seem. These flashy numbers, known as vanity metrics,…

Understand the difference between reach and impressions, how they work, and why they’re important for your business.