Category: KPI and Metrics
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A Complete Guide on Impression to Conversion Rate
Summary for the Blog Impression to Conversion Rate (Imp Cvr) measures how effectively your ad impressions turn into conversions (e.g., sales, sign-ups). It’s a key metric for understanding ad performance. Calculate Imp Cvr using the formula: (Total Conversions / Total Impressions) × 100%. Imp Cvr vs. Standard Conversion Rate: Imp Cvr focuses on the performance…
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What Is CPL (Cost Per Lead)? Definition, Formula & Examples
When you decide to enter the world of digital marketing, you will encounter a term called Cost Per Lead. But let’s understand what it means and why it is important for your business. If you understand what CPL is, you will be able to make informed decisions for your business growth further by deciding on…
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Marketing Efficiency Ratio – What Is It and How to Calculate?
As a marketing professional, you must be aware that not all marketing metrics matter the most for business growth. While some do and some don’t, the Marketing Efficiency Ratio (MER) falls in the former. But what is it, and how to calculate MER? Read this blog to learn more!
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Difference Between Parameter and Statistic
Summary for the Blog A parameter is a measurable characteristic of an entire population, such as a Conversion Rate or Click-Through Rate (CTR). A statistic is a number derived from a sample of data, such as Market Share or Return on Investment (ROI). The primary difference lies in the data source: parameters use data from…
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21 Social Media KPIs You Should Track
Discover key social media KPIs to help you grow, increase engagement, and track performance across platforms like Facebook, Instagram, etc.
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Email Marketing KPIs: 17 Key Metrics to Track
Explore the top KPIs for email marketing to enhance campaign effectiveness. Learn how metrics like open rate, click-through rate, and conversion rate reveal valuable insights into audience engagement, allowing for data-driven adjustments that boost performance.
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What is the Difference Between Impressions and Clicks?
Learn the difference between impressions and clicks, two essential metrics in digital marketing, and understand how each contributes to measuring audience engagement and the success of your online strategies.
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What are Marketing Results? How to Measure & Communicate Them
Summary for the Blog Marketing results are crucial for strategic decision-making, performance measurement, and understanding your return on investment (ROI). Key metrics for measuring results include organic traffic, click-through rate (CTR), conversion rate, and ROI. The article highlights specific key performance indicators (KPIs) for different marketing channels like paid online advertising, SEO, social media, and…
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What are Vanity Metrics and How to Use Them Properly?
Summary for the Blog Vanity metrics are impressive-looking numbers (e.g., page views, social media likes, email subscribers) that don’t provide real insight into a business’s performance or growth. They differ from actionable metrics, which are numbers that provide valuable insights and can be used to make strategic decisions. While vanity metrics can be misleading and…
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What Are the Differences Between Reach and Impressions?
Understand the difference between reach and impressions, how they work, and why they’re important for your business.