Category: KPI and Metrics
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Email Marketing KPIs: 17 Key Metrics to Track
Explore the top KPIs for email marketing to enhance campaign effectiveness. Learn how metrics like open rate, click-through rate, and conversion rate reveal valuable insights into audience engagement, allowing for data-driven adjustments that boost performance.
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What is the Difference Between Impressions and Clicks?
Learn the difference between impressions and clicks, two essential metrics in digital marketing, and understand how each contributes to measuring audience engagement and the success of your online strategies.
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What are Marketing Results? How to Efficiently Measure & Communicate Them
Marketing results are a critical element in any business; they help understand how successful the marketing initiatives are. Marketing results are the final outcome or achievements for calculated marketing strategies and can be measured precisely to plan how efforts can be put in the right direction to yield maximum benefit and impact. This article discusses…
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What are Vanity Metrics and How to Use Them Properly?
It’s easy to get caught up in numbers that look great but don’t tell you the full story. We’ve all been there—excited by big social media follower counts or page views, thinking they reflect success. But here’s the thing: not all metrics are as helpful as they seem. These flashy numbers, known as vanity metrics,…
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What Are the Differences Between Reach and Impressions?
Understand the difference between reach and impressions, how they work, and why they’re important for your business.
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What Is a KPI Dashboard & How to Create One With Examples?
Learn about the importance of KPI dashboards, their benefits, and best practices for creating and using them.
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What Is Reach in Marketing: Types, Example, Tips & How to Calculate
Discover what is reach in marketing, its importance, and proven strategies to effectively expand your audience and boost brand visibility.
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What Are Impressions on LinkedIn: Types, Importance & What Affects It
Discover how to increase your visibility on LinkedIn by understanding impressions and using proven strategies to boost your presence.