Category: KPI and Metrics
-
21 Social Media KPIs You Should Track
Discover key social media KPIs to help you grow, increase engagement, and track performance across platforms like Facebook, Instagram, etc.
-
Email Marketing KPIs: 17 Key Metrics to Track
Explore the top KPIs for email marketing to enhance campaign effectiveness. Learn how metrics like open rate, click-through rate, and conversion rate reveal valuable insights into audience engagement, allowing for data-driven adjustments that boost performance.
-
What is the Difference Between Impressions and Clicks?
Learn the difference between impressions and clicks, two essential metrics in digital marketing, and understand how each contributes to measuring audience engagement and the success of your online strategies.
-
What are Marketing Results? How to Measure & Communicate Them
Summary for the Blog Marketing results are crucial for strategic decision-making, performance measurement, and understanding your return on investment (ROI). Key metrics for measuring results include organic traffic, click-through rate (CTR), conversion rate, and ROI. The article highlights specific key performance indicators (KPIs) for different marketing channels like paid online advertising, SEO, social media, and…
-
What are Vanity Metrics and How to Use Them Properly?
Summary for the Blog Vanity metrics are impressive-looking numbers (e.g., page views, social media likes, email subscribers) that don’t provide real insight into a business’s performance or growth. They differ from actionable metrics, which are numbers that provide valuable insights and can be used to make strategic decisions. While vanity metrics can be misleading and…
-
What Are the Differences Between Reach and Impressions?
Understand the difference between reach and impressions, how they work, and why they’re important for your business.
-
What Is a KPI Dashboard & How to Create One With Examples?
Learn about the importance of KPI dashboards, their benefits, and best practices for creating and using them.
-
What Is Reach in Digital Marketing: How to Calculate & Improve It
Discover what is reach in marketing, its importance, and proven strategies to effectively expand your audience and boost brand visibility.
-
What Are Impressions on LinkedIn: Types, Importance & What Affects It
Discover how to increase your visibility on LinkedIn by understanding impressions and using proven strategies to boost your presence.