Category: KPI and Metrics
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15 Top Google Ads KPIs to Track in 2026 to Improve Ad Performance
Google Ads KPIs are measurable metrics that show how well your advertising campaigns perform against defined goals. They track outcomes such as clicks, conversions, costs, and revenue to help advertisers evaluate success and identify improvement areas.
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Top 10 YouTube KPIs to Track in 2026 for Better Channel Growth
YouTube KPIs, or Key Performance Indicators, are the specific metrics that help you track how well your videos and channel are performing.
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TikTok KPIs to Track for Best Marketing Results
TikTok can deliver massive visibility, but growth without measurement rarely leads to results. That’s why TikTok KPIs matter. These metrics help you understand what is driving reach, engagement, and conversions, so you can improve content performance instead of guessing.
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Best 18 Video Marketing KPIs to Track in 2026 (With Examples)
Do you manage videos across multiple platforms or clients? If your answer is yes, this article is your goldmine! It helps you understand how to track your video KPIs without turning reporting into a manual task.
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What Is KPI? Types, Examples & How to Track KPIs Effectively
You set a goal, put in the work, and wait. But after a few weeks, you’re not sure if anything’s actually moving in the right direction. The numbers are there, but they don’t really tell you what’s working or what needs to change. That’s where KPIs come in. A KPI, or Key Performance Indicator, helps…
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Content Marketing KPIs: What to Track & Measure
Key Takeaways Tracking your content marketing KPIs helps you measure the impact of your content strategy across awareness, engagement, conversions, retention, and SEO visibility. The best KPIs cover traffic, impressions, engagement, conversion actions, returning users, backlinks, and keyword growth. A solid KPI framework connects your goals with specific metrics at every funnel stage: awareness →…
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8 Influencer Marketing KPIs You Need to Track
You’ve teamed up with an influencer, the content’s live, and the likes are rolling in, but now what? If you’re nodding along, you’re not alone. Likes and comments are great, but they don’t tell the full story. To really know if your influencer campaign is doing what it’s supposed to, you need to go deeper.…
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18 Website KPIs Every Marketer Should Track
If you’re not properly measuring how a website is performing, you’re simply guessing what’s working. The right website KPIs help you drive better marketing results, understand audience behavior, track conversion patterns, and assess the overall health of your site. What Are Website KPIs? KPIs (Key Performance Indicators) are measurable values that help you understand how…
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Best Digital Marketing KPIs to Measure Your Success
Key Takeaways: Best Digital Marketing KPIs Digital marketing KPIs measure how effectively your campaigns meet your goals. Focus on metrics that align with your objectives, such as visibility, engagement, conversion, or ROI. Use tools like Google Analytics and ViewMetrics for accurate, real-time tracking. Keep optimising your strategy by reading your numbers. They rarely lie. The…
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Best PPC KPIs to Measure the Success of Your Paid Campaign
Key Takeaways: Best PPC KPIs PPC KPIs tell you how well your ads perform across clicks, costs, and conversions. The top KPIs for PPC include CTR, CPC, CPA, ROAS, and LTV. Tracking these important PPC campaign KPIs helps you improve efficiency and ROI. Use ViewMetrics to visualize, automate, and integrate your performance data in real-time.…