Category: KPI and Metrics
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How Tracking Instagram KPIs Help You Unlocking Success
Did you know that 2 billion users are active on Instagram in 2025? This social media platform has emerged as a guiding light for companies, influencers, and marketers to establish a strong online presence. However, constantly tracking your Instagram KPI or key performance indicators is instrumental in making your Instagram marketing campaign a success! These…
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Understanding Facebook KPIs: A Comprehensive Guide to Track Your Success
Are you looking for ways to leverage social media, especially Facebook, to market your products/services? If so, you must’ve come across the term – “Facebook KPI.” If you are new to this concept, you must be wondering why monitoring KPIs should be your top priority & how to do it correctly. Well, this blog is…
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Essential Twitter KPIs You Need to Track for Better Results
In today’s digital world, Twitter is one of the go-to platforms for businesses to engage with customers, share updates, and build a brand presence. With its fast-paced nature and wide reach, it offers a unique opportunity to connect with audiences in real time. But just posting tweets isn’t enough—you need to track how well your…
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Mastering Cost Per Lead: Optimize Your Marketing Spend for Maximum Results
When you decide to enter the world of digital marketing, you will encounter a term called Cost Per Lead. But let’s understand what it means and why it is important for your business. If you understand what CPL is, you will be able to make informed decisions for your business growth further by deciding on…
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Marketing Efficiency Ratio – What Is It and How to Calculate?
As a marketing professional, you must be aware that not all marketing metrics matter the most for business growth. While some do and some don’t, the Marketing Efficiency Ratio (MER) falls in the former. But what is it, and how to calculate MER? Read this blog to learn more!
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Difference Between Parameter and Statistic
Understanding the difference between a parameter and a statistic might seem like a small detail, but it’s a crucial one for anyone serious about making data-driven decisions in marketing. These terms aren’t just jargon, as they represent different ways of looking at the numbers that can guide your strategy. Grasping what each means, and when…
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21 Social Media KPIs You Should Track
Discover key social media KPIs to help you grow, increase engagement, and track performance across platforms like Facebook, Instagram, etc.
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Email Marketing KPIs: 17 Key Metrics to Track
Explore the top KPIs for email marketing to enhance campaign effectiveness. Learn how metrics like open rate, click-through rate, and conversion rate reveal valuable insights into audience engagement, allowing for data-driven adjustments that boost performance.
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What is the Difference Between Impressions and Clicks?
Learn the difference between impressions and clicks, two essential metrics in digital marketing, and understand how each contributes to measuring audience engagement and the success of your online strategies.
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What are Marketing Results? How to Efficiently Measure & Communicate Them
Marketing results are a critical element in any business; they help understand how successful the marketing initiatives are. Marketing results are the final outcome or achievements for calculated marketing strategies and can be measured precisely to plan how efforts can be put in the right direction to yield maximum benefit and impact. This article discusses…