Category: KPI and Metrics
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8 Influencer Marketing KPIs You Need to Track
You’ve teamed up with an influencer, the content’s live, and the likes are rolling in, but now what? If you’re nodding along, you’re not alone. Likes and comments are great, but they don’t tell the full story. To really know if your influencer campaign is doing what it’s supposed to, you need to go deeper.…
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18 Website KPIs Every Marketer Should Track
If you’re not properly measuring how a website is performing, you’re simply guessing what’s working. The right website KPIs help you drive better marketing results, understand audience behavior, track conversion patterns, and assess the overall health of your site. What Are Website KPIs? KPIs (Key Performance Indicators) are measurable values that help you understand how…
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Best Digital Marketing KPIs to Measure Your Success
Key Takeaways: Best Digital Marketing KPIs Digital marketing KPIs measure how effectively your campaigns meet your goals. Focus on metrics that align with your objectives, such as visibility, engagement, conversion, or ROI. Use tools like Google Analytics and ViewMetrics for accurate, real-time tracking. Keep optimising your strategy by reading your numbers. They rarely lie. The…
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Best PPC KPIs to Measure the Success of Your Paid Campaign
Key Takeaways: Best PPC KPIs PPC KPIs tell you how well your ads perform across clicks, costs, and conversions. The top KPIs for PPC include CTR, CPC, CPA, ROAS, and LTV. Tracking these important PPC campaign KPIs helps you improve efficiency and ROI. Use ViewMetrics to visualize, automate, and integrate your performance data in real-time.…
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17 Best SEO KPIs to Track in 2025
Imagine spending hours writing the perfect blog post, adding keywords like a pro, even tossing in a few spicy backlinks, only to check your analytics and see… crickets. No clicks, no traffic, nothing. You sit there wondering if Google just forgot you exist. That’s where SEO KPIs come in. They help you figure out what’s…
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What Is a Good Average CTR for Facebook Ads?
A good Click-Through Rate (CTR) for Facebook Ads typically ranges between 0.9% and 1.5% across most industries. However, what’s considered “good” can vary widely depending on your industry, ad type, audience targeting, and campaign objective. If you’re running Facebook ads, you’ve probably come across the term CTR or Click-Through Rate. But what does it mean,…
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Instagram Engagement Rate: How to Measure and Improve Interaction
Summary for the Blog Instagram engagement rate measures how much your audience interacts with your content (likes, comments, saves, shares) compared to how many people saw it. To calculate Profile Engagement Rate: Divide total interactions (likes, comments, shares) by total followers, then multiply by 100. A good engagement rate is generally between 1% and 5%,…
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How Tracking Instagram KPIs Help You Unlocking Success
Did you know that 2 billion users are active on Instagram in 2025? This social media platform has emerged as a guiding light for companies, influencers, and marketers to establish a strong online presence. However, constantly tracking your Instagram KPI or key performance indicators is instrumental in making your Instagram marketing campaign a success! These…
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Facebook KPIs: A Guide to Track Your Success
Summary for the Blog Facebook KPIs (Key Performance Indicators) are essential for measuring the success of your social media marketing efforts. The KPIs are categorized into Organic KPIs (unpaid posts) and Facebook Ads KPIs (paid campaigns). Key metrics to track include follower count, impressions, reach, and audience growth rate. Tracking these KPIs helps you optimize…
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Twitter Metrics: 13 KPIs You Need to Track for Better Results
In today’s digital world, Twitter is one of the go-to platforms for businesses to engage with customers, share updates, and build a brand presence. With its fast-paced nature and wide reach, it offers a unique opportunity to connect with audiences in real time. But just posting tweets isn’t enough—you need to track how well your…